.Made Luck breaks down the modern business of music for artists that are (should be) too focused on making great music to read books. It’s just the critical stuff. A deep dive into new realities of the music ecosystem, partners, deals, touring – a shallow wade into studios, merch, brands – a skim of things an artist is told they need to know when in fact what they need to know is hire someone who knows, legal, accounting. No money? Lots of anxiety? We get into that too.
No old lawyers putting you to sleep with royalty talk, no old execs pining for the old days, no old musicians telling you how great their generation was, no name-dropping gossip, because you don’t learn the business through second hand lectures and idol worship. You learn it by pouring your soul on records and hopefully pairing those masterful sonic emissions with some best in class business knowledge.
And that’s where this book comes in.
Be advised this book is written for artists in the artist vernacular, which means there are a few curse words and at least one reference to dropping out of school, sorry moms!