We are a start-up accelerator dedicated to investing in artists and entrepreneurs building next generation consumer experiences
Artists are the engines of culture.
Artists impact their consumers in the visceral way traditional brands spend billions to mimic.
Artists are undervalued in the businesses, technologies and assets that they help to create and scale.
Artists exploit their primary value position as the shapers of culture.
Existing brands connect to modern consumers in the way they demand.
Entrepreneurs seed, scale and exit businesses in markets that our artists actively effect.
“The conventional, linear framework that most companies have used to manage brand engagement no longer holds. Executives and marketers must embrace the new reality: marketing is an ecosystem of multidirectional engagement rather than a process that is controlled and pushed by the company.” Source: BCG
Artist | Venture